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Entrepreneurs in Residence

In partnership with UnMarketing’s Scott and Alison Stratten, the MCAP Entrepreneurs in Residence program equips mortgage brokers with tools for success.

As a mortgage broker, you’re an authority in the mortgage industry – yet there always remains an opportunity to build your business. MCAP is proud to introduce the Entrepreneurs in Residence program, featuring monthly video content and lessons by renowned marketers and storytellers Scott and Alison Stratten. Here, you can build the knowledge and skills that can help you grow your profile and position yourself as the expert that you are.

Entrepreneurs in Residence program lessons and content will be available for a limited time during the program, be sure to take advantage!

What to look forward to with Entrepreneurs in Residence:

  • Monthly video lesson released exclusively to MCAP brokers available on Professor

  • Monthly LinkedIn Live on MCAP’s LinkedIn page featuring Scott and Alison Stratten

  • And more!

We're excited to announce that each monthly lesson, accessible through Professor has been pre-approved by Mortgage Professionals Canada for 1 CE Unit in the Professional Development category for the year 2023.* You are required to self-report that you have completed each lesson. To do so, log into "My Account" at and enter the course into "My Activities."

As an MCAP Broker, here’s what you can expect over the five-month program

  • Lesson 1 - Entrepreneurs in Residence

    Hear lessons from Scott and Alison’s 6-best-selling books, including foundational concepts that can lead you to success.

  • Lesson 2 - If You Believe Business Is Built On Relationships, Make Building Them Your Business

    Learn how to position yourself as an expert, create loyal clients and become the go-to broker for homeowners.

  • Lesson 3 - Logos Don't Matter

    This branding lesson focuses on the dos and don’ts of reviews and feedback and the value of Publicized Customer Service.

  • Lesson 4 - To Create or To Curate, That Is the Question

    Understand the nuts and bolts of content and why it’s essential to build your presence online.

  • Lesson 5 - UnLeadership

    Discover how focusing on the here and now, encouraging feedback and supporting growth can help you become a strong leader.

disclaimer Video lessons will be available exclusively to MCAP brokers on Professor for a limited time until October 31, 2023. Be sure to take advantage of this incredible program while you can!

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